There is a reason why the beauty industry is so obsessed with collagen - its the most abundant protein in our skin and makes up around 75%-80% of our skin's structure. Many dermatologists call it the 'structure for skin's youthfulness".
Along with elastin (what gives skin its elasticity), collagen is found in the lower layers of our skin and provides the volume that keeps skin looking plump and keeps lines at bay. Collagen is also found in hair, bones, tendons, ligaments, muscle, and blood vessels.
Although our bodies make new collagen every day, the research tells us that from the age of 25 we lose more collagen than we produce. On average we'll lose around 1.5% of our collagen each year, which is when we start to see fine lines, wrinkles, sagging skin and weakened joints - not cool.
However decades of scientific research have proven that there is much we can do now to support our body's production of collagen for a visible impact on the signs of ageing.