Did you know that you can boost your collagen without resorting to adding fish skin or cow bones to your smoothie? Plant based collagen supplements build collagen by providing your body with the right mix of amino acids, vitamins and antioxidants and have been proven by the EU's Health & Nutrional Claims register to support collagen production - whereas marine and bovine collagen products have not been validated by the EU.

Plant based collagen supplements actually work in the same way as an animal collagen product - where your body breaks down the collagen into amino acids and vitamins to build its own collagen. Its a common marketing myth that animal collagen products directly supplement your own collagen levels - your body has to make it first. Its just like if you ate a fish's eye - you wouldn't suddenly have fish eyes. By eating an animal's collagen, your own collagen doesn't suddenly include marine or bovine collagen.

Not only do plant-based ingredients help build and protect collagen but they've also been proven to smooth wrinkles in their own right - something animal collagen cannot do. Powerful plant-based antioxidants have been shown to lessen wrinkle depth, boost your body's natural production of hyaluronic acid, increase skin moisture and even tighten skin!

Concerned about your impact on the planet? Then animal collagen is probably not for you.. Cow farming is one of the most significant contributors to greenhouse gases whilst global fishing practices result in the accidental death of over 250,000 whales and dolphins each year from bycatch.

Why we love Vegan Collagen