We lose around 1% of our skin's collagen from the age of 25, which is when the first signs of ageing (and fine lines) begin to appear.

The latest science has shown that fine lines don't first appear in the epidermis (the top layer of skin) as initially thought, but rather in the dermis.

Creams and serums are unable to penetrate this far making diet and nutrition critical when it comes to a holistic beauty regime.

Collagen is the most abundant protein in our bodies. Our collagen begins to deplete as we get older and we start to show the first signs of ageing.

Vegan Collagen has been proven by the EU to support the production of collagen directly in your skin itself. Collagen helps to firm, smooth and tone skin for a visibly more youthful appearance.

Vegan Collagen is also packed with plant-based antioxidants including polyphenols, ellagic acid and beta-carotene. Clinical studies have shown that increasing your intake of plant-based antioxidants can also improve skin tightness.

Research has also shown that vitamin C can help support skin in retaining moisture for more hydrated skin.

A clinical study with 3500+ women found that the consumption of vitamin C led to more hydrated skin and cell culture studies have also shown that Vitamin C enhances the production of barrier lipids to reduce moisture loss and improve skin smoothness

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Lifestyles stressors including pollution, UV and poor diet, can destroy elastin and collagen fibres in your skin and accelerate the ageing process, causing fine lines to appear.

The formation of wrinkles is thought to be due to changes in the lower layers of your skin where creams and lotions can’t reach, making dietary supplementation a key component of any anti-ageing routine.

Your skin is able to repair itself and clinical studies have shown the power of dietary nutrition in regenerating and renewing skin for a visibly younger looking complexion. Vegan Collagen can help lessen wrinkle depth and smooth fine lines by supporting collagen production and aiding in skin repair.

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Studies have shown that consuming more vitamin C can increase your blood antioxidant levels by up to 30%. This helps the body’s natural defences fight inflammation. Vitamin C helps encourage the production of white blood cells to help protect the body against infections.

It also helps these white blood cells function more effectively while protecting them from damage by potentially harmful molecules, such as free radicals.

Vegan Collagen is packed with natural high potency antioxidants which supports your body’s ability to neutralise free radicals and protect skin cells from the triggers of ageing

Vitamin C has been shown to help reduce fatigue to increase energy levels. Vegan Collagen is 100% plant based and contains zero caffeine to help reduce fatigue through natural plant-based antioxidants.

Plant-based antioxidants can help support your immune system both during and after intense physical exercise.

Vitamin C has been shown to support your metabolism for efficient fat burning. One study found that Vitamin C is essential to producing small protein-like molecules in your body known as carnitine. This molecule helps to shuttle fat to the site of fat oxidation in tissue cells, and has been correlated with lower body fat in individuals