Our Philosophy

"We believe that beauty is more than just looking great.. its about how you feel and who you are.."

Join us in our pursuit to change the way ‘beauty’ is defined and help us challenge the industry to stop using synthetic products that harm us and harm animals and our planet.

We're passionate about only using clean, natural plant-based ingredients that not only deliver visible results, but support overall health and uphold our values for protecting people and planet.


Let's Change the Conversation

'Natural' means all-natural, right? Wrong. The use of the term 'natural' is unregulated which means you could be buying a product that’s loaded with nasty synthetic ingredients. Yep, a product can call itself natural but have less than 10% natural ingredients.

We believe 'natural' should mean '100% natural'!

Join our campaign to challenge the beauty, health and wellness industry to use ingredients which are 100% natural OR to clearly mark the percentage of their ingredients which are not-natural.

Protect People and Planet

Now more than ever, supporting businesses who do the right thing by the planet is crucial.

With the current state of the environment, we need to be ruthless in doing what we can to protect it. One thing we can all do is support businesses who challenge the industry and play their part in saying NO to harmful chemicals, ingredients and poor treatment of human resources.  

We sell superior, 100% natural, cruelty-free products. No synthetic ingredients. No harmful chemicals. No dangerous methods.

Beyond Skin Deep

Raw Beauty Lab is a beauty, health and wellness startup dedicated to challenging and changing the beauty. With a brave voice and persistent message, we hope to make the beauty industry sustainable, healthy and honest.

Our mission is to educate and inspire our customers to realise that beauty is skin deep. Beauty is not about looking your best, it’s about feeling your best. And to feel your best, you need to nourish yourself from within.

We developed a 100% natural superfood supplement which supports your skin, hair, nails, joints, energy and wellness. It works from the inside out and is free-from nasty ingredients.

Results you can see and feel

We believe in using premium 100%-natural ingredients that are proven to work. And not just what works ‘right now’ but what has been proven to work for decades.

Our products leverage the logic of science and the beauty of plant life to create genuine results that you can see and feel.

Our Story

Growing up in a small beachside town in Australia, my partner and I were blessed with access to beautiful fresh produce and local ingredients. Consuming fresh produce was just something we did. It wasn’t until adulthood that we realised the impact natural ingredients has on the body.

As the runner-up for Miss World Australia, Sonia was exposed to many dubious practices within the beauty industry. During her time in the competition, Sonia saw the copious amounts of products with a long list of harmful and unnatural ingredients. Products laces with chemicals that would surely be harmful to anyone who used them?

She knew there had to be an alternative solution to what she was seeing on the packaging of these products. But finding one wasn’t easy. So, she and her partner decided to come up with their own solution.

Armed with our love of natural, plant-based ingredients, Jared's business background, our MBAs from Oxford University and Sonia's background in pharmacology, we sought to develop a body health and wellness product that is 100%-natural, organic, free of toxins and artificial ingredients or shelf-life extenders of any kind. A consumable product to nourish the skin from within. 100% toxin-free, cruelty-free, natural and organic.

People and planet first.

Everything we do at Raw Beauty Lab puts people and planet first. No compromise! We want to empower our customers to feel beautiful, but to also feel empowered that they are contributing to something bigger than themselves. A movement to challenge the industry and improve our precious planet.